Maud Häggblad, founder

"My great passion in life is socks and helping people."

My name is Maud Häggblad and I am an entrepreneur, sock geek and creator.

In me, there are two strong driving forces. The more intellectual one that gets excited about analyzing, problem-solving, and thinking quickly, and the creative one that loves to create, be in color, shape, and material.

The journey with Funq Wear started in 2006. Back then, support stockings were really beige and boring. We were the first to add color to the support sock. A couple of years later, we were also the first to use organic cotton in our production. We have definitely been involved in developing the industry forward.

I am extremely proud to be able to offer socks that help people enjoy life a little more.

It feels big!